Why is our company called LYDIA Connect?

Do you know that feeling? Staying within a confined space where what you need is lacking?

It is time to explore the changes you desire in order to be an authentic leader!

As a trades person, the woman Lydia from Thyatira who lived around 50 AC decided to move to Philippi, a Roman colony and trade city in Macedonia. The reason for doing that was marketing; the Roman emperor had decided that only high Roman officials were allowed to wear purple. To sell the precious purple of her city Thyatira, she decided to move to Philippi, the place where she could reach her customers, the high Roman officials. Philippi was a Roman colony on the major east-west trade route, the Egnation Highway, between Rome and Asia. Lots of tradespersons traveled behind the Roman army at the Egnation Highway and brought products into Rome and further into the Roman empire. Lydia made a very strategic choice to settle in Philippi and soon she sold her purple to the Roman court and developed friendly relations with people from the Roman court. Besides the spatial borders she also went beyond personal constraints, attending gatherings where she met new people and was exposed to new ideas and beliefs. We believe Lydia was a woman of exceptional leadership, intentionally delivering generational business.

We want to connect you with this kind of Lydia leadership, healthy leadership, delivering good solutions, improving this world and providing generational continuity.

Join us!