Why is our company called LYDIA Connect?

Do you know that feeling? Stuck in a situation where what you need is missing?

Then it’s time to consider what changes you want so that you can be an authentic leader!

As a merchant, a woman named Lydia from Thyatira, who lived around 50 AD, decided to move to Philippi, a Roman colony and trading city in Macedonia. The reason for doing so was marketing; the Roman emperor had decreed that only high-ranking Roman officials were allowed to wear purple. In order to sell the precious purple of her city of Thyatira, she decided to move to Philippi, the place where she could reach her customers, the high-ranking Roman officials. Philippi was a Roman colony on the main east-west trade route, the Egnation Highway, between Rome and Asia. Many merchants traveled behind the Roman army on the Egnation Highway, bringing products to Rome and further into the Roman Empire. Lydia made a very strategic choice to settle in Philippi and soon sold her purple to the Roman court and developed friendly relationships with people from the Roman court. In addition to spatial boundaries, she also went beyond personal limitations, attending gatherings where she met new people and was exposed to new ideas and beliefs. We believe that Lydia was a woman of exceptional leadership, who intentionally delivered generational activities.

We want to connect you with this type of leadership. LYDIA stands for healthy leadership that provides good solutions. With this you can improve this world, ensure continuity and thus care for the next generation.

Join us!

Welcome!

Subscribe to our free leadership tips